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Products and support for eye care professionals
Creating Smart Optical Solutions since 1956
Hilco Vision supplies the products eye care professionals use to examine patients, prepare and dispense eyewear, and support ongoing care. Since 1956, we’ve brought together optical tools, eye care supplies and specialist brands so practices and labs can source more of what they need in one place.
Hilco Vision at a glance
- Founded
- 1956
- Headquarters
- Mansfield, Massachusetts, United States
- Customers
- Opticians, optometrists, ophthalmologists, optical labs, buying groups and ambulatory surgery centers
- Products
- More than 20,000 eyewear and eye care products, including lab and dispensing tools, lens care, prescription safety eyewear, exam and surgical supplies, dry eye care and vision testing systems
- Operations
- Product design, manufacturing and distribution, with distribution hubs in Fairfield, Ohio, and Altenstadt, Germany
- Brands
- Bruder, M&S Technologies, OnGuard, Proteye, Croakies, Jonathan Paul Fitovers, Milo & Me, I NEED YOU, Lexxoo, OptiPlus, SeeGreen and B&S
- Locations
- Businesses in the United States, Canada, Germany, Belgium, the Netherlands, Australia, New Zealand and China
What we do
Lens care & branding
Choose from lens cleaning sprays, care kits, wipes, microfiber cloths, anti-fog treatments, cases and supply bags. We make lens cleaners and wipes at our US facility, including versions made to a practice’s own branding and specifications.
Options include OptiPlus lens cleaner, made with the SeeGreen formula, and Croakies lens cleaner and microfiber cloths, along with custom branding that puts your practice’s name on the products patients take home.
Optical retail solutions
Eyewear accessories that bring patients back and add sales at the dispensing counter: Croakies retainers and plano sunglasses, Jonathan Paul Fitovers, clip-ons and flip-ups, cases and supply bags.
A selection of these products is available as a compact retail assortment designed to earn its keep in very little floor space.
Prescription safety eyewear
Prescription safety eyewear for work, sport and sun, from the OnGuard and Proteye brands.
Lines cover industrial safety frames for the workplace, prescription sport frames built to the ASTM F803 standard and prescription sunwear, with merchandising programs for practices fitting patients for occupational, industrial and recreational use.
Optical lab solutions
Eyeglass parts, hand tools, repair components, edging supplies, lab equipment and lens treatments for fitting, adjusting and repairing eyewear.
The range includes B&S optical tools from Germany and the ErgoProfile tool line. Hilco Vision is a repeat EyeVote Top Optical Supplier.
Ophthalmic solutions
Source eye care pharmaceuticals, diagnostic exam supplies and surgical supplies through Hilco Vision, supported by a team of ophthalmic specialists.
Ordering across these categories from one supplier can help reduce the number of vendors your practice manages. Online ordering, tracking and product information are available around the clock.
Support across your practice
Hilco Vision brings together product design, manufacturing and distribution. We develop products in-house, manufacture in the United States with trusted partners, and ship from distribution hubs in Fairfield, Ohio, and Altenstadt, Germany.
Our divisions cover the needs of the lab, the exam room and the dispensing counter, and specialist brands add experience in areas such as dry eye care, vision testing and protective eyewear.
Programs for your practice
Programs that cut the time spent on ordering and help practices build their own brand.
AutoShip
Schedule repeat orders for your most-used supplies, then edit, skip, pause or add items on your own schedule.
HV Partner Rewards
Free to join for eligible accounts, with shipping and product discounts on qualifying orders.
Private label and Build Your Own Brand
Put your practice’s name on lens care and practice essentials, from supply bags to reminder cards and promotional items.
HV+ purchasing platform
Online ordering set up for your organization, with order approval rules, reporting, tracking and easy reorders.
Post-op kits
Standard or custom kits that give patients their post-surgery supplies, contact details and follow-up information in one pack, with your branding.
Express Rx Lab Program
Order prescription lenses through the VisionWeb portal, with online tracking and turnaround of about a week for most prescriptions.
Our brands
Hilco Vision owns specialist brands across eyewear and eye care. Each brings products and experience to the category it serves.
Bruder
Dry eye care used by optometrists and ophthalmologists: moist heat eye masks, single-use self-heating Eyedration masks, eyelid and lash cleansing sprays and wipes, and specialty instruments.
M&S Technologies
Computerized vision testing since 1990: acuity and contrast testing, portable visual field testing, ocular surface assessment and clinical trial systems. More than 30,000 systems are in use, including at 68 universities.
OnGuard
Prescription safety eyewear for occupational and industrial settings.
Proteye
Prescription safety eyewear, sport frames and goggles, designed and edged in-house, with customization options for opticians and industrial customers in Europe.
Croakies
Eyewear retainers, lens care and outdoor accessories, available through optical practices and retailers, with a plano sunglasses line on the way.
Jonathan Paul Fitovers
Sunglasses designed to fit over prescription eyewear.
Milo & Me
Lightweight, flexible children’s eyewear designed for everyday wear and play.
I NEED YOU
Ready-made reading glasses, sunglasses and sun readers from Hamburg, Germany, in a range of styles and collections for optical retail.
Lexxoo
Sunglasses, reading glasses and contact lenses for optical retailers.
OptiPlus
Lens cleaning sprays, cloths and wipes made with the SeeGreen formula, including private label programs for optical practices.
SeeGreen
The lens cleaning formula behind OptiPlus, certified by Green Seal.
B&S
Optical tools and lab equipment, including pliers, screwdrivers and spring hinge kits. Founded in Germany in 1927, B&S also distributes NIDEK lens edging systems in Germany, Austria and Switzerland.
Our people
Our employees design products, support customers and keep orders moving. Their experience connects the brands and businesses that make up Hilco Vision.
As the company has grown, employees from each business have contributed their knowledge of products, customers and local markets. We value those contributions and the people behind them.
Careers at Hilco Vision
Explore current opportunities across Hilco Vision’s brands and businesses.
Our locations
United States
Our global headquarters is in Mansfield. Our distribution and manufacturing hub in Fairfield serves North American customers.
Contact the US teamCanada
Our Canadian business provides sales and service to optical practices, labs and other eye care customers across Canada.
Contact Hilco VisionGermany
Our distribution hub in Altenstadt serves customers across Europe. It houses B&S and a prescription safety eyewear lab for our European business. Germany is also home to I NEED YOU in Hamburg and to the Lexxoo and Milo & Me brands, serving Germany, Austria and Switzerland.
Visit b-s.deBelgium and the Netherlands
Our businesses in Belgium and the Netherlands include Simovision, part of Hilco Vision since 2021, which supplies ophthalmic products for cataract, retina, refractive surgery, diagnostic equipment and dry eye care. They also include the OptiPlus lens care and Proteye protective eyewear brands.
Visit simovision.euAustralia and New Zealand
Hilco Vision Australia supplies optical practices and laboratories across Australia and New Zealand.
Visit hilcovision.com.auChina
Our team in China supports product development, quality and manufacturing across Hilco Vision’s product range.
Contact Hilco VisionCommon questions about Hilco Vision
What is Hilco Vision?
Hilco Vision is an eyewear and eye care company founded in 1956 and headquartered in Mansfield, Massachusetts. It designs, manufactures and distributes the products eye care professionals use to examine patients, prepare and dispense eyewear, and support ongoing care, with more than 20,000 products in its catalog.
What brands does Hilco Vision own?
Hilco Vision owns Bruder, M&S Technologies, OnGuard, Proteye, Croakies, Jonathan Paul Fitovers, Milo & Me, I NEED YOU, Lexxoo, OptiPlus, SeeGreen and B&S. Each brings products and experience to the category it serves.
Where is Hilco Vision headquartered?
Hilco Vision is headquartered in Mansfield, Massachusetts, with distribution and manufacturing in Fairfield, Ohio. It also has businesses in Canada, Germany, Belgium, the Netherlands, Australia, New Zealand and China.
Can consumers buy Hilco Vision products?
Hilco Vision primarily supplies eye care professionals and businesses. Consumers can also find products from selected brands, including Croakies, Bruder and Jonathan Paul Fitovers, through retail partners, Amazon and the brands’ online stores.
Buying for a practice or business?
Open a wholesale account to view pricing, order online and manage repeat deliveries.